Johnson is rebranding to belairdirect to offer an even more seamless customer experience. To learn more, click here.

A large and lovable Newfoundland dog sits proudly with a smile.

Meet Johnson, Our Furriest Employee

Friendly, slobbery and larger-than-life, Johnson the Newfoundland dog treats his friends the same way we treat our customers. Johnson is enthusiastic, loyal, dependable, eager to please and always there to listen.

About Johnson Insurance

Just like our furry friend, Johnson Insurance originated in Newfoundland and Labrador. We opened our doors over 130 years ago and we’re still headquartered in St. Johns, Newfoundland to this very day.

So, what does all that experience mean for you? It means we have the understanding and expertise to help serve you better. As proud members of our communities and Intact Financial Corporation, we’re proud to work in the very communities we live in and happy to lend a helping hand to you, our neighbours.


Our values

Going Above and Beyond

We work hard to bring you the best insurance at the best value. When you need insurance, we’re there to answer your call. To answer your questions. To advise you so you’re protected, but not over-insured.


Always Here for You

Accidents don’t take a rest after hours and that’s why the lights are always on in the Claims Department. Don’t hesitate to call our award-winning claims service team anytime at 1.800.804.0087.


Putting Your Safety First

We provide you with tips and information to help keep you and your family safe. We also reward safety. If you have a good driving record and accident history, you’ll receive the best possible rates–it’s just a small part of our commitment to you.

Protecting Your Budget

Bundle discounts, preferred pricing for new homes and loyalty discounts. There are so many ways to save with Johnson.


Dedicated to Group Associations

If you’re a member of one of our affinity groups, you may qualify for additional savings. Just ask your customer service representative when requesting a quote if your organization or company qualifies.


Principles of Conduct for RIBO License Holders

Learn more about the CISRO Principles of Conduct for Intermediaries or your insurance broker in the RIBO Conduct Fact Sheet.

On The BlogHouse

Articles and resources to help you save money and live better

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Meet our new best friend, Johnson the dog.

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Johnson Insurance is a trade name of Johnson Inc. (“JI”), a licensed insurance intermediary, and operates as Johnson Insurance Services in British Columbia and as Johnson Inc. in Manitoba. Outside of Quebec, home and car policies underwritten, and claims handled by Unifund Assurance Company (“UAC”). Described offers are applicable only to policies underwritten by UAC. Car insurance not available in BC, SK or MB. Home and car insurance not available in NU. JI and UAC share common ownership.

Visit Johnson Insurance - Quebec for products available in QC.